Privacy policy

Last updated: September 10, 2026

AuroraGem Jewelry operates this online store and website, including the related content, features, products, tools, and services (collectively, the "Services"). Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our Services to you.

This Privacy Policy explains how AuroraGem Jewelry collects, uses, discloses, and otherwise processes your personal information when you visit our website, purchase our products, communicate with us, or otherwise use our Services.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices described below.

Personal Information We Collect or Process

"Personal information" means information that identifies you or can reasonably be associated with you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with AuroraGem Jewelry, where you live, and the features you use, we may collect or process the following categories of personal information:

  • Contact information, such as your name, email address, phone number, billing address, and shipping address.
  • Payment and financial information, such as payment method details, payment confirmation, transaction information, and related payment data. Payment information may be processed by Shopify and our payment service providers.
  • Account information, such as login information, account preferences, and settings if you create or use a customer account.
  • Shopping and transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history.
  • Communications, including information you provide when contacting us about an order, product, custom design, return, or customer service request.
  • Device information, including your browser, device type, network connection, IP address, and similar technical identifiers.
  • Usage information, including information about how you browse, access, and interact with our website and Services.
  • Marketing preferences, including whether you have chosen to receive promotional communications from us.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you make a purchase, create an account, subscribe to marketing communications, contact us, request a return, or otherwise provide information to us.
  • Automatically when you visit or use our website, including through cookies and similar technologies.
  • From Shopify and service providers that help us operate our store, process payments, fulfill orders, provide analytics, communicate with customers, and maintain our Services.
  • From advertising, analytics, social media, and other business partners where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving Our Services

We use personal information to process payments, fulfill and deliver orders, manage customer accounts, provide order updates, process returns and exchanges, remember preferences, respond to inquiries, and provide customer support.

We may also use information to understand how customers use our website and to improve our products, shopping experience, website, and Services.

Custom Jewelry Services

When you request or purchase custom or personalized jewelry, we may process information you provide about your selected beads, pattern, finish, wrist size, design preferences, and other customization instructions in order to create and fulfill your order.

Marketing and Advertising

Where permitted by applicable law, we may use your information to send promotional emails and other marketing communications, provide product recommendations, and advertise AuroraGem Jewelry products on our website or through third-party advertising platforms.

Where consent is required, we will use applicable marketing, advertising, or non-essential cookie technologies only after obtaining the required consent.

Security and Fraud Prevention

We may use personal information to protect our customers and our business, authenticate transactions or accounts, detect and prevent fraudulent or suspicious activity, maintain website security, and investigate possible misuse of our Services.

Communicating With You

We use your information to respond to questions, provide customer support, communicate about your orders, returns, custom designs, or account, and maintain our customer relationship with you.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal obligations, lawful government requests, disputes, legal proceedings, or to enforce our Terms of Service and other policies.

Legal Bases for Processing

Where the GDPR, UK GDPR, or similar data protection laws apply, we process your personal information under one or more of the following legal bases:

  • Performance of a contract: when processing is necessary to process your payment, fulfill and ship your order, provide custom jewelry services, handle returns, or otherwise perform our agreement with you.
  • Legitimate interests: where necessary to operate, secure, understand, improve, and protect our business and Services, provided those interests are not overridden by your rights and interests.
  • Consent: where you have given consent, including for certain marketing communications, non-essential cookies, or personalized advertising where consent is required.
  • Legal obligations: where processing is necessary to comply with applicable legal, tax, accounting, regulatory, or law-enforcement requirements.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website usage, measure performance, prevent fraud, and, where permitted, support marketing and personalized advertising.

Depending on where you live, you may be able to control certain cookies through the cookie preferences or privacy controls made available on our website.

Some privacy laws may provide the right to opt out of certain uses of personal information for targeted advertising or activities considered a "sale" or "sharing" of personal information. Where applicable, you can manage these preferences through our Your Privacy Choices page.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services, including:

  • Shopify and technology providers that support our online store.
  • Payment processors and financial service providers involved in processing your transactions.
  • Shipping, logistics, and fulfillment providers that help deliver your order.
  • Customer support, email, analytics, security, and other service providers acting on our behalf.
  • Marketing and advertising partners where permitted by law and subject to applicable privacy choices.
  • Third parties when you specifically direct us or consent to the disclosure.
  • Government authorities, regulators, courts, or other parties where disclosure is required by law or reasonably necessary to protect our rights, customers, or Services.
  • Relevant parties in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Relationship With Shopify

Our store is hosted and supported by Shopify. Shopify collects and processes certain personal information when you access or use our store in order to provide ecommerce services and improve the shopping experience.

Information submitted through our store may therefore be processed by Shopify and other service providers, including providers located outside the country or region where you live.

Shopify may also process information relating to your interactions with Shopify-powered stores in accordance with Shopify's own privacy practices.

For additional information about Shopify's processing of customer information and the privacy rights available through Shopify, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites, applications, social media platforms, or other online services operated by third parties. We do not control these third parties and are not responsible for their privacy, security, content, or practices.

If you follow a third-party link, we encourage you to review the privacy policy and terms provided by that third party before providing personal information.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they can legally provide consent in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information below so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security system or transmission method can be guaranteed to be completely secure.

Please avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining customer accounts, providing Services, resolving disputes, preventing fraud, and meeting legal, tax, accounting, or regulatory obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information, subject to applicable exceptions and legal requirements:

  • Right to Access or Know: request information about the personal information we hold about you.
  • Right to Delete: request deletion of certain personal information.
  • Right to Correct: request correction of inaccurate personal information.
  • Right to Portability: request a copy of certain personal information in a portable format where applicable.
  • Right to Object or Restrict Processing: where applicable, object to or request restriction of certain processing activities.
  • Right to Withdraw Consent: where processing is based on consent, withdraw that consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: where applicable, you may opt out through our Your Privacy Choices page.

If your browser sends a recognized Global Privacy Control signal, we may process that signal as an opt-out request where required by applicable law.

Managing Marketing Communications

If you receive promotional emails from AuroraGem Jewelry, you can unsubscribe at any time using the unsubscribe link included in the email.

Even if you unsubscribe from promotional communications, we may still send non-promotional messages relating to your orders, account, transactions, customer service requests, or other necessary service communications.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the options available on our website or by contacting us using the contact information below.

Where permitted or required by law, we may need to verify your identity before completing a request. You may also have the right to use an authorized agent to submit a request on your behalf.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Complaints

If you have concerns or complaints about how we handle your personal information, please contact us first using the information below. We will review your concern and respond as required by applicable law.

Depending on where you live, you may also have the right to contact or lodge a complaint with your local data protection or privacy authority.

International Transfers

Because we use Shopify and other international service providers, your personal information may be transferred to, stored in, or processed in countries outside the country where you live.

Where required for transfers of personal information from the European Economic Area, United Kingdom, or other jurisdictions requiring transfer safeguards, we and our service providers will use legally recognized transfer mechanisms or other safeguards required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal requirements, or other operational reasons.

When we make changes, we will publish the updated Privacy Policy on this website and update the "Last updated" date above. Where required by law, we will provide additional notice.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us at hwanyeshop@gmail.com.

Mailing Address:
RM A5, 7/F, Astoria Building
No. 34 Ashley Road
Tsim Sha Tsui, Kowloon
Hong Kong SAR